Who tells the story of Africa, and from where?
The media shape perceptions of risk and opportunity. Their ability to scale is also a question of economic power.
Opinion (Goudet Abalé)
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Produce our own analysis
When an investor seeks to understand an African economy, the hierarchy of sources they consult influences their perception of risk, their understanding of opportunities and their trust in institutions.
Those who tell the story of an economy help define how the rest of the world perceives it.
Scaling African media requires addressing three challenges: financing, the development of major specialist editorial brands and the availability of high-quality economic analysis.
No economic power has built lasting strength without producing its own analysis, references and narratives.
Let us change the narrative