REasyFintech and international payments
Signal the credibility of a pre-seed round
10+confirmed articles
- Clarify the fintech business model and ambition
- Tailor angles to French- and English-language newsrooms
- Secure an exclusive with CNBC Africa
We help African businesses earn the trust of those who fund their projects, open new markets to them and shape their environment.
ARMD Insights
About
ARMD is a business intelligence and strategic communications consultancy dedicated to African industrial groups and financial institutions.
6
Areas of expertise
from lobbying to data processing
from lobbying to data processing
8
Markets covered
across sub-Saharan Africa
across sub-Saharan Africa
8+
Years
of experience
of experience
4
Locations
Abidjan, Paris, Douala, Washington
Abidjan, Paris, Douala, Washington
1 000+
Media mentions
secured for our clients
secured for our clients
$200M+
In financing
secured by our clients
secured by our clients
Our method
Inform. Enhance. Protect.
Every engagement starts with a simple question: what is the main obstacle holding the business back, and how can communication help overcome it?
Discover
Strategic challenges
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What is holding your business back today?
Capital
A lack of suitable financing
We prepare the documents, messages and executives needed to convince investors or financial partners.
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Market
A distinctive offer the market does not recognise
We clarify what sets your business apart and support it with evidence your customers and partners can verify.
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Institutional relations
Limited access to public decision-makers
We identify the authorities and decision-makers relevant to your projects, then prepare meetings and follow-up.
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Reputation
Inaccurate or incomplete information about you
We verify the information available about your business, correct inaccuracies and organise your presence in the media and online.
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Talent
Difficulty attracting and retaining skilled people
We clearly present your roles, culture and career opportunities to support recruitment and retention.
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Legacy
Expertise at risk of being lost
We turn the journey of a leader or the history of a business into a lasting project: a book, a foundation or a public-interest programme.
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Our references
Examples of engagements and results
REasy
MultiprintPackaging and industrial printing
Build credibility for a $40M funding round
9media outlets covering the group
- Build credibility with financial stakeholders
- Redesign the website and prepare the corporate film
- Manage social channels and provide ongoing advice
Nasco GroupAgro-industry and investment
Publicise $150M in financing
20+media outlets (Bloomberg, Africa Intelligence, Business Insider Africa…)
- Support communications for the group and its CEO
- Develop media relations and communication materials
- Plan the film, CSR communications and events
Cyber Africa ForumCybersecurity and digital sovereignty
Raise an event’s profile
1,000+articles generated around the Forum
- Build coverage across Africa and internationally
- Negotiate press, television and radio partnerships
- Produce content and materials for the Forum’s editions