During a presidential campaign in Central Africa, our founder served as deputy head of Digital Communication and led the Community Management and Monitoring and Intelligence teams. His role was to coordinate the campaign’s social media presence, supervise operational teams and provide campaign management with a daily assessment of the media and digital environment.
In the compressed timetable of a presidential campaign, travel, events, public statements and reactions follow one another rapidly. Digital communication had to keep pace while maintaining consistent publishing and team coordination.
It was also necessary to organise the reporting of useful information: media coverage, online conversations and sensitive issues, so campaign leaders could maintain an up-to-date understanding of their environment.
As deputy head of Digital Communication, our founder contributed to work organisation and team coordination. He connected campaign priorities with their day-to-day implementation across platforms.
As head of Community Management, he supervised content distribution on Facebook, Instagram, TikTok and X, and organised moderation. This work connected publishing, platform-specific adaptations and the monitoring of interactions with users.
He also directed monitoring of the media and digital environment. Daily reports summarised observed publications and emerging topics to inform campaign leaders’ decisions.
Over the period, the operation maintained a coordinated presence across four platforms. Monitoring produced more than 14 daily reports, giving teams regular insight into media developments and online conversations.
Indicators from the activity report covering 28 February to 19 March 2026. They describe the performance of the collective operation to which our founder contributed in his leadership roles.
This assignment formed part of a presidential campaign in Central Africa. The Digital Communication unit brought together production, distribution, community management and monitoring to support key campaign events and maintain its online presence.
