Multiprint is seeking $40M to finance its development. ARMD helps strengthen its credibility with financial stakeholders through strategic advice, media relations, a website redesign and social media management for the group and its CEO. Production of a corporate film is also planned.
Following more than 40 years in business and a restructuring, Multiprint needed to present its new organisation and growth prospects to financial stakeholders. The aim is to give them a clear understanding of its industrial capabilities and development plans in support of a $40M funding round.
This requires consistent communication over time, across the website, the CEO’s public statements, media coverage and social channels.
The three challenges
ARMD develops messages about Multiprint’s transformation, industrial operations and growth ambitions. These support group presentations and the CEO’s discussions with financial and business stakeholders.
The engagement includes a new visual identity and corporate and industrial photography. ARMD is also working on the website redesign. Filming and production of a corporate film are planned to present the group’s activities, teams and capabilities.
ARMD manages media relations and the social channels of both the group and its CEO. Coverage includes business press, online media and television.
ARMD supports communication decisions, provides strategic recommendations and identifies events relevant to the group’s development goals and relationships with financial stakeholders.
Agence Ecofin, Africa Business Plus, Éco Matin, Africa 24, APA News, Journal du Cameroun, Télé Azu, Le Jour (print), Mutation (print)…
The $40M refers to financing being sought. It is not an achieved result.
Founded in 1983 and based in Douala, Multiprint works in industrial printing, label production and packaging. The company contributes to the development of “Made in Cameroon” and serves Cameroon and Central Africa.
