ARMD provides ongoing communications support to Nasco Group and its CEO, covering corporate communications, media relations and work on the website. The partnership has supported communication around two financing transactions totalling $150M. It also includes plans for a corporate film, CSR communications and participation in professional events.
Nasco Group’s diverse activities called for a clear presentation of its organisation, projects and ambitions. The group needed to build awareness and give its partners a coherent view of its development.
Communication around financing transactions is part of this ongoing engagement. It needs to remain consistent with the CEO’s public voice, the website, CSR commitments and the group’s presence at professional events.
The three challenges
ARMD is Nasco Group’s lead communications agency. We support corporate communications for the group and its CEO, developing messages about their activities, projects and ambitions.
ARMD prepares public statements and manages relationships with business and financial newsrooms. The engagement has secured coverage in Bloomberg, Africa Intelligence and Business Insider Africa. Media monitoring records coverage across more than twenty different outlets.
ARMD has worked on the group’s website to present its activities and projects. The engagement also includes plans for a corporate film.
Upcoming work covers CSR communications and participation in events relevant to the group. These activities extend the ongoing advisory and communications work for Nasco Group and its leader.
Bloomberg, Africa Intelligence, Business Insider Africa… More than twenty different outlets recorded through media monitoring.
ARMD supported communications around the financing transactions. The amount raised by the group is not a result directly attributable to communications activities alone.
Founded in Douala in 2012 as Nasco International, Nasco Group operates in Cameroon and the CEMAC region. Its portfolio spans agro-industry, trading, energy and real estate. It includes SORAC in palm oil refining, a sugar refinery project in Kribi, Sankofa in trading and Nasco Immobilier in land and real estate activities. The group is led by Nassourou Issa.
